The total market share of “non-store,” or online U.S. retail sales was higher than general merchandise sales for the first time in history in February 2019, according to a report from the Commerce Department this week.

The days of the internet and online shopping being ‘just a fad’ have come a long way over the years, but February’s Retail Sales report highlighted the growth of online shopping had reached a whole new level.

The online sector, referred to as “clicks,” has been slowly eating up market share in the past two decades. Its total rose from below 5 percent in the late 1990s to about 12 percent in 2019, according to the Commerce Department. In February, online sales narrowly beat general merchandise stores, including department stores, warehouse clubs, and super-centers.

Online sales are now the fourth largest sector overall, bringing in about $59.8 billion in adjusted sales for February. Motor vehicles and parts are the most significant segments, making up about 20 percent of all retail spending — food and beverage store sales and restaurants and bar sales each makeup about 12 percent.

E-commerce behemoth Amazon has been a significant enabler of the growth in online shopping due, in part, to their shipping model.