Futuristic Shopping Experience wanted by online customers

July 1, 2019 - Comment

Online Shoppers, according to new research, shows that consumers are increasingly embracing a sci-fi shopping experience. A survey of 1,015 online shoppers found that most consumers are looking for new ways to engage with technology that will make their shopping experience more comfortable. Checkout-less payments and facial recognition were the top two requests for future

Online Shoppers, according to new research, shows that consumers are increasingly embracing a sci-fi shopping experience.

A survey of 1,015 online shoppers found that most consumers are looking for new ways to engage with technology that will make their shopping experience more comfortable.

Checkout-less payments and facial recognition were the top two requests for future technology. Checkout-less payments is a technology in which consumers can enter a store and buy what they want without waiting in line to pay for it. Instead, high-tech devices such as apps, scanners, and cameras would track the shopper’s purchase, and payment would happen automatically through whichever payment option the shopper has chosen.

Facial recognition technology when you shop is a capability that can ultimately lead to a more secure shopping experience as it could help to root out thieves.

Another futuristic service consumers want voice commerce, a capability that lets shoppers state what they want to buy on a retailer’s website rather than use the keyboard and mouse to move through the shopping experience.  Voice technology tends to become a hit with consumers once they’ve tried it.

A large portion of respondents said they wanted to shop with their smart devices, the study found.

Top brands are slow to adopt new ways to shop like leveraging these technology requests.

Technology can make the shopping experience more comfortable and in some cases, less expensive. Consumers can influence what their retailers offer in terms of technology. 

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